Posts by Katie Wass
Consume or Contribute?
Dave (my partner) and I were on our daily 1 hour walk the other morning when he said something that REALLY jumped out to me. We were talking about how excited I am with my thoughts for my business and how I want to do more hands-on creative work and how everything I have been…
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How to plan and execute a creative, brand-aligned photoshoot on a budget
Photography is so SO important in business. The use of your own photos (not stock photography) helps create an authentic, professional brand. It also helps set the tone, personality and overall aesthetic of your brand – they say a picture is worth a thousand words! I have worked with many amazing photographers and value their…
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What colour palette are you?
A well-crafted colour palette is important when it comes to a business or personal brand. Research has shown we remember colour more than other visual elements such as shapes, symbols and words, and it is said that colour increases brand recognition by up to 80%!* So, what’s your colour palette? Check out the descriptions for…
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How to choose the right Graphic Designer for you
Have you ever worked with a designer that wasn’t quite the right fit for you? Maybe they weren’t professional, didn’t understand your vision or just wasn’t that great at design? Or maybe you’ve been thinking about finding a designer to work with but don’t know how to go about it? It can be totally overwhelming,…
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Why is design so important for your business?
So…you’ve heard all the experts talking about the importance of design and visual branding and you’ve thrown something together yourself for your business… Still, it doesn’t look quite… right. Something is off about it and your marketing materials aren’t getting the attention you hoped for, either. It could be your copy (the words you use)…
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